Tag: advertising


Advice, Beauty, Mental Health May 31, 2011

I love a strong picture…but did you know that in advertising and media women are much more likely than men to be pictured as body parts.  These adds will often tend to focus on particular body regions including the breasts, torso and legs where as male adds feature whole body or faces.  You may wonder…Why does this matter?  Well, media images affect the way we perceive our world based simply on repetition and availability (availability heuristic, I’ll talk about that another day).  Since we see these images frequently we begin observing our own bodies differently, through someone else’s perspective.  Now that we are looking at ourselves through another’s perspective we are suseptable to their criticisms of our body and loose our own subjective observations.  Protect your self images my sweeties!!!