Crowd Sourcing at Derek Lam

Beauty, Celebrity, Fashion February 18, 2011

Derek Lam will be selling 5 looks from his recent line on ebay with the help of a little known term “crowd sourcing”.  I was initially confused…crowd sourced? I had never associated the business term with a fashion line.  However, crowd sourcing is when a company outsources a responsibility typically held by a an employee of the company to a community based group or “open call.”  This may be the new direction of fashion, one in where the buyer has the power to choose what they see on a runway or what is sold in stores.  Honestly, this is genius, get the people to tell you want they want-then sell it to them.  Marketing at Derek Lam…thums up!

Here is a link to DEREK LAM‘s voting page.


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