Lighting up Bollywood!

Beauty, Celebrity, Lifestyle January 2, 2011

Our favorite Bollywood actress, Aishwarya Rai Bachan, may be taking legal action agains Elle India for allegedly lightening her skin.  The Hindustan Times quoted the starlet’s amazement at the brash colorism, “Not in this day and age when women are recognized for their merit, and not for the colour of their skin”.  She is not the first, and will probably not be the last, celeb to have their skin altered on glossy covers.  Elle was also accused of lightening the skin of “Precious” star Gabourey Sidibe on their October cover and we are also familiar with Beyonce Knowles’ L’Oreal debacle.  Bollywood has also seen controversy surrounding the actor Shahrukh Khan, who came under fire for using and endorsing skin lightening products.  To my surprise,  products like Vaseline, Ponds and Proactiv sell skin bleaching creams exclusively outside of the US.  Vaseline has gone as far as to have a Facebook India app that will show you how you’d look with lighter skin.  Wowzers!!



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