InStyle launches StyleFind today

Advice, Fashion, Lifestyle November 30, 2010

The CEO of Time Inc, a global giant and owner of Essence, Entertainment Weekly, People, and Real Simple to name a few, announced the launch of their new shopping website.  This, according to WWD writer Amy Wicks, is the first shopping site launched by a fashion magazine.  Honestly, who would  know better about fashion than those who create fashion, but that’s only my opinion.  The site will feature over 150 retailers including: Neiman Marcus, Nordstrom, Mulberry, and Mango.  Also including over 2,000 brands.  InStyle Managing Editor, Ariel Foxman has been quoted saying:

“It will be like shopping with one of our magazine editors.  The experience is edited and the search function actually works. If you search for bags with a chain, you will actually see that, but in different price points and brands.”

I have used the site already, instyle.com, and I am absolutely in love.  I searched for Tory Burch flats, gold purses, and bow rings, in a moment I was in shopping heaven.  There are even items identified as the editors pick to help assist you in your decision making.  I may never shop in person again, thank you to the InStyle shopping gurus for doing all of the work for us, just in time for Christmas.

Ally

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